Apex Command / Dashboard
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Welcome back.

Here’s what’s happening across your business today.

New leads0Current total
Appointments0Currently scheduled
Open estimates0Draft or sent
Jobs completed0Current total

Opportunity queue

What needs attention

New leads, follow-ups, estimates, and schedule issues in one place.

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Lead activity

Recent opportunities

Lead Service Stage Last activity
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Operations

Qualify leads, prepare appointment messages, record consent, and route issues to a person.

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Leads

Track every new opportunity from first contact to booked work.

New0
Contacted0
Qualified0
Won0
Lead Contact Service Source Status Created
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Contacts

Your complete customer list, connected to every conversation and job.

Name Email Phone Type Last activity
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Communication Center

Prepare, personalize, and track every customer email, text, and call.

Delivery clarity: Email and SMS buttons open your device’s email or messaging app. Mark a message sent only after sending it there. Automatic delivery requires a connected email/SMS provider.

Inbound SMS: checking number assignment…

Drafts0
Sent0
Inbound0
Templates0

Communication history

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Inbound SMS provider log

Signed webhook events · latest 20
ReceivedFromTypeMessage
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Appointments

Manage consultations, estimates, and scheduled visits.

Today0
Upcoming0
Past due0
Completed0
Cancelled0
No show0
□

No appointments scheduled

Create an appointment when a qualified lead is ready for the next step.

Schedule

Appointments and follow-ups together, organized by your local week.

This week

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Shows scheduled appointments and incomplete tasks from the latest 500 records per section. Same-time booking is a warning, not an automatic block.

Estimates

Track quotes from draft through approval.

Draft0
Sent0
Approved0
Open value$0
$

No estimates yet

Create your first estimate and keep every follow-up visible.

Jobs

Keep booked work visible from scheduling through completion.

Scheduled0
In progress0
Completed0
Revenue$0
◇

No jobs yet

When an estimate is approved, turn it into a job and track it here.

Tasks & follow-ups

Keep calls, customer promises, and next steps from slipping through the cracks.

Due today0
Overdue0
Upcoming0
Completed0
✓

No tasks yet

Create a follow-up task for a lead, customer, estimate, or job.

Automations

Manage the workflows that respond, follow up, and keep opportunities moving.

Connected now: new lead → owner email notification. Other workflow types will be added after their delivery systems are configured.

Active workflows0
Runs this month0
Completed this month0
Success rate this month—

Workflow library

New lead email alerts
Automation Trigger Status Runs Last run
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Revenue recovery

Reconnect with past opportunities

Review aging leads, declined estimates, and past customers one at a time.

Human review required This workspace does not send bulk messages. Confirm consent, contact details, and the customer’s history before reaching out.
Lost leads030+ days old
Declined estimates030+ days old
Past customers0Completed 90+ days ago
Recorded estimate value$0Opportunity value, not guaranteed revenue

Opportunity review

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Customer flywheel

Reviews, Referrals, and Service Recovery

Follow up after completed work without sending the wrong message to an unhappy customer.

Ask how the job went first. Positive responses can move toward a review or referral. Complaints should create a private service-recovery task for a person—never an automatic public-review request.
Ready for check-in0Completed 2+ days ago
Follow-up scheduled0Open review tasks
Positive follow-ups0Eligible for review/referral
Concerns escalated0Human attention required

Completed-customer follow-up

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Automation Health

See whether your customer workflows are running and where attention is needed.

Checking workflows…

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—Delivery success, all time

If an owner notification failed or stayed pending, open the lead and follow up manually. The Retry button appears only when no email-provider request was made. For every other failure, check the provider's delivery log before taking further action; sending blindly could create a duplicate.

Recent success0
Needs a check0
Failed runs (history)0
Last successful send—

Automation status

System Health Last check Deliveries
No workflow runs yet.

Analytics

Follow the complete path from new inquiry to booked revenue.

Total leads0All saved leads
Qualified0Qualified or later
Appointments0All saved appointments
Won revenue$0Completed jobs

Lead volume

Lead sources

Google0
Website0
Manual0
Referral0
Phone0

Pipeline conversion

0Leads received
0Contacted
0Qualified
0Booked
0Won

Revenue

Revenue is calculated from completed jobs in the selected date range.

$0

Automation performance

Workflow activity and response reporting will appear here as automations run.

Settings

Configure the business information and rules behind your system.

Business profile

Company details

Used across customer messages, appointments, and estimates.

Availability

Business hours

Controls when appointments may be offered and when after-hours handling begins.

Mondayto
Tuesdayto
Wednesdayto
Thursdayto
Fridayto
Saturdayto
Sundayto

Service catalog

Services

Add the work your business offers, separated by commas.

Conversation rules

AI guidance

Give the assistant clear boundaries for customer conversations.

These are saved instructions for a future assistant. Saving them does not turn on automatic calls, texts, emails, or booking. Review every example and replace anything that does not fit your business.

Choose an example, review the text, then press Save changes at the top of Settings.

Reputation

Review and referral links

Used after completed jobs when the customer has had a positive experience.

Overview

Agency Command Center

Manage contractor organizations and onboarding records.

Clients

Client Status Health Leads Appointments Jobs Last activity
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Daily operating list

Client review queue

Checking reviews…

Based on your saved review notes and next-check dates. Check provider logs and customer activity yourself before marking a client reviewed.

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Managed service

Client review log

Record what you checked, what needs a person, and when you will check again. These are your own operating notes; this form does not monitor or contact a customer automatically.

Showing the 20 most recent reviews.

ClientReviewed atFindingNext checkNotes
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System health

Live monitoring is not configured yet. Use Automation Health and provider logs to verify deliveries.

SchedulerNot configured
Automation monitoringPartial